THE 2026 DR PEPPER® PLAYOFFUARY SNOW GLOBE GIVEAWAY

OFFICIAL RULES

THE 2026 DR PEPPER® PLAYOFFUARY SNOW GLOBE GIVEAWAY

NO PURCHASE NECESSARY TO PARTICIPATE OR WIN A PRIZE. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED OR RESTRICTED BY LAW. THIS SWEEPSTAKES IS IN NO WAY SPONSORED, ENDORSED, OR ADMINISTERED BY INSTAGRAM.

1. Eligibility/Participation: The 2026 Dr Pepper® Playoffuary Snow Globe Giveaway (the “Sweepstakes”) is open only to legal U.S. legal residents currently residing in the fifty (50) states including the District of Columbia, excluding Puerto Rico and other territories (“Eligibility Area”); who are eighteen (18) years of age or older as of the date of their entry (“Entrant”). Employees, directors and officers of Dr Pepper/Seven Up, Inc. (“Sponsor”), Amp Activate c/o Upshot LLC (“Administrator”), and any of their respective affiliates, parents, subsidiary companies, and advertising and promotion agencies (collectively, the “Released Parties”), and members of the immediate families (spouses, parents, children, and siblings and their respective spouses, regardless of where they reside), and/or those living in the same household, of any of the foregoing are not eligible. Void outside the Eligibility Area and wherever prohibited or otherwise restricted by law. Sweepstakes is subject to all applicable federal, state, and local laws. By participating in the Sweepstakes, you agree that: (1) you have read and understand the Official Rules; (2) you meet the Sweepstakes eligibility requirements as set forth in the Official Rules; (3) you accept and agree to be bound by these Official Rules, and Sponsor’s Terms of Use located at https://www.keurigdrpepper.com/en/term-of-use and Privacy Policy accessible at https://www.keurig.com/content/privacy-policy ; and (4) you unconditionally accept and agree to comply with and abide by the decisions of Sponsor and Administrator, whose decisions shall be final and binding in all respects.

2. Sweepstakes Period: The Sweepstakes begins at 12:00 p.m. Eastern Time (“ET”) on January 16, 2026, and ends at 11:59 pm ET on January 20, 2026 (the “Sweepstakes Period”).

3. How to Enter: During the Sweepstakes Period, a web-enabled mobile device (e.g., iPhone/iPad/iPod Touch, Android, etc.) (each, an “Eligible Device”), and Internet access are required for entry. There are two (2) ways to enter:

A) Via TikTok: A TikTok account can be opened for free by downloading the TikTok application from the Apple store or Google Play. Entrants must have their account settings set to public and be a follower of the Dr Pepper account at @drpepper. If you don’t already have a TikTok account, visit http://www.TikTok.com/ to create one. Please note that you must agree to comply with the TikTok Terms of Service (http://TikTok.com/legal/terms/) in order to create your TikTok account. To enter, during the sweepstakes period, you must tag a friend in response the Dr Pepper TikTok post about the Sweepstakes and include #PlayoffuarySweepstakes in your comment. You must also be following @drpepper to enter the sweepstakes.

B) Via Instagram: An Instagram account can be opened for free by downloading the Instagram application from the Apple store or Google Play. Entrants must have their account settings set to public and be a follower of the Dr. Pepper account at @drpepper. If you don’t already have an Instagram account, visit http://www.instagram.com/ to create one. Please note that you must agree to comply with the Instagram Terms of Service (http://instagram.com/legal/terms/) in order to create your Instagram account. It is free to create an account. To enter, during the sweepstakes period, you must tag a friend in response the Dr Pepper Instagram post about the Sweepstakes and include #PlayoffuarySweepstakes in your comment. You must also be following @drpepper to enter the sweepstakes.

All content submitted shall herein be referred to as the entry (the “Entry”). There is a limit of one (1) Entry per person throughout the Sweepstakes Period (regardless of Entry platform). Multiple Entrants are not permitted to share the same TikTok or Instagram account. Incomplete Entries, Entries generated by script, macro or other automated means, Entries that do not fully comply with these Official Rules, including, without limitation the submission guidelines (“Submission Guidelines”) detailed below, or Entries which subvert the Entry process, in the sole discretion of Sponsor, will not be eligible. Proof of submission of post does not constitute proof of delivery or Entry during Sweepstakes Period. Entries received from any person in excess of the above stated limitation will be void. All Entries must be received during the Sweepstakes Period to be eligible. The applicable platform’s clock is the official timekeeping device. Sponsor will not verify receipt of Entries. This Sweepstakes is in no way sponsored, endorsed, or administered by, or associated with Instagram or TikTok. You understand that you are providing your information to Sponsor, and not to Instagram or TikTok. Message and data rates may apply if web-enabled mobile device is used to enter. Entering via the methods stated above constitutes your consent to these Official Rules. In the event any other people are depicted in your Entry, you attest that they are 18 years or older and they have agreed that you may submit such content.

4. Prize Drawing/Prizes/Approximate Retail Value (“ARV”): On or about one (1) business day after the Sweepstakes Period had ended, Administrator, an independent judging agency, shall perform a prize drawing, from among all eligible entries to select ten (10) potential prize winners (“Prize Winners”). Five (5) potential winners from TikTok and five (5) potential winners from Instagram. Each confirmed Prize Winner, as outlined below, will receive one (1) Snow Globe with an Approximate Retail Value (“ARV”) of $435.00. The total ARV of all prizes to be awarded in this Sweepstakes is Four Thousand Three Hundred Fifty Dollars ($4,350.00).

In the event there are not enough eligible Entries to award the prizes, Sponsor retains the right to not award the Prizes. The decisions of Administrator and Sponsor are final and binding on all matters relating to this Sweepstakes. Odds of winning the Prize are dependent upon the total number of eligible Entries received per method during the Sweepstakes Period.

5. Prize Winner Notification/Verification: Potential Prize winners must comply with these Official Rules as published to be confirmed as an official winner and accept their Prize. Sponsor and/or Administrator will not accept any screen shots or other proof in lieu of their verification process, and all decisions of Sponsor/Administrator are final and binding. On or about one (1) day after the Prize Drawing Sponsor or Administrator will notify the potential Prize winners via Instagram Direct Message or a Tik Tok comment on the relevant entry and will be asked to provide additional information back to the Sponsor/Administrator, including email address (note: in order to receive such direct message, you may have to have your account settings set to “unprotected” or “public”). Potential Prize winners must respond within one (1) calendar days of such attempted notification, or the prize will be forfeited, and an alternate potential Prize winner will be selected and notified. Sponsor will attempt to contact the potential Prize winners two (2) times during a one (1) calendar day period. Noncompliance within this time period or return of Prize/Prize notification as undeliverable will result in disqualification without further notice and an alternate winner may be selected, from among remaining eligible Entries, if any.

6. General Terms/Limitation of Liability: Noncompliance with any of these Official Rules may result in disqualification. Sponsor assumes no responsibility for late, lost, jumbled, incorrect, or inaccurate posts/Entries, whether caused by any of the equipment or programming associated with or utilized in this Sweepstakes or by any human error. Sponsor is not responsible for any problems or technical malfunction(s) of any telephone network or lines, computer online systems, servers or other services, providers, computer equipment, software, failure of any e-mail, technical problems or traffic congestion on the Internet or at any website (including Instagram), including, without limitation, any injury or damage to participant’s or any other person’s computer related to or resulting from participation in this Sweepstakes. Sponsor is not responsible for any typographical or other error(s) in administration of the Sweepstakes, or in the announcement of the Prize winner. Sponsor reserves the right to cancel or modify the Sweepstakes for any reason, including (but not limited to) if, for any reason, the Sweepstakes is not capable of running as planned, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of the Sponsor which corrupt or affect the administration, security, fairness, integrity or proper conduct of the Sweepstakes. If such cancellation occurs, Sponsor reserves the right to select the Prize Winners from among all eligible Entries submitted prior to cancellation. All interpretations of these Official Rules and decisions by Sponsor are final. No software-generated, robotic, programmed, script, macro or other automated Entries, comments, posts and statuses are permitted. Sponsor reserves the right in their sole discretion to disqualify any individual they suspect or find: (i) to have used a software-generated, robotic, programmed, script, macro or other automated Entry; (ii) to have tampered with the participation process or the operation of this Sweepstakes; (iii) to be acting in violation of these Official Rules; (iv) to be acting in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person; or (v) to have provided inaccurate information on any legal documents submitted in connection with this Sweepstakes. CAUTION: ANY ATTEMPT BY ANY INDIVIDUAL TO DELIBERATELY DAMAGE ANY WEBSITE OR APPLICATION OR UNDERMINE THE LEGITIMATE OPERATION OF THE SWEEPSTAKES IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT PERMITTED BY LAW. Entrants agree that the Released Parties, and Instagram, (a) shall not be responsible or liable for, and hereby release the Released Parties, and Instagram from, any claims, losses, damages or injuries of any kind (including death) resulting, in whole or in part, directly or indirectly, from participation in the Sweepstakes or any Sweepstakes-related activity, or from acceptance, receipt, possession and/or use/misuse or inability to use the Prize, and (b) have not made any warranty, representation or guarantee, express or implied, in fact or in law, with respect to the prize, including, without limitation, to such Prize’s quality or fitness for a particular purpose. The Released Parties, and Instagram shall not be liable for any injury, damage, loss, expense, accident, delay, inconvenience or irregularity that may be caused or contributed to (1) by any wrongful, negligent or unauthorized act or omission on the part of any of their agents, servants, employees or independent contractors; (2) by any wrongful, negligent or unauthorized act or omission on the part of any other person or entity not an employee of the Released Parties; or (3) by any other cause, condition or event whatsoever beyond the control of the Released Parties. Failure of Sponsor to enforce any provision herein shall not be deemed a waiver of such. UNDER NO CIRCUMSTANCES WILL ANY PARTICIPANT BE PERMITTED TO OBTAIN AWARDS FOR, AND PARTICIPANTS HEREBY WAIVE ALL RIGHTS TO CLAIM PUNITIVE, INCIDENTAL, CONSEQUENTIAL, SPECIAL, INDIRECT, EXEMPLARY, OR ANY OTHER DAMAGES WHATSOEVER. IN NO EVENT SHALL SPONSOR BE LIABLE TO ANY PARTICIPANT OR WINNER FOR DAMAGES THAT EXCEED THE VALUE OF THE PRIZE TO BE AWARDED TO THE INDIVIDUAL ENTRANT IN THIS SWEEPSTAKES. In the event that a court, or other tribunal of competent jurisdiction, shall hold any of the provisions of these Official Rules to be illegal, invalid, or unenforceable, such provisions shall be limited or eliminated to the minimum extent necessary so that these Official Rules shall otherwise remain in full force and effect. For New Jersey residents, the limitations set forth above are inapplicable where attorneys’ fees, court costs, or other damages are mandated by statute.

7. Governing Law/Venue: THE SWEEPSTAKES IS GOVERNED BY, AND WILL BE CONSTRUED IN ACCORDANCE WITH, THE LAWS OF THE STATE OF TEXAS, AND THE FORUM AND VENUE FOR ANY DISPUTE SHALL BE IN COLLIN COUNTY, TEXAS. IF THE CONTROVERSY OR CLAIM IS NOT OTHERWISE RESOLVED THROUGH DIRECT DISCUSSIONS OR MEDIATION, IT SHALL THEN BE RESOLVED BY FINAL AND BINDING ARBITRATION ADMINISTERED BY JUDICIAL ARBITRATION AND MEDIATION SERVICES, INC., IN ACCORDANCE WITH ITS STREAMLINED ARBITRATION RULES AND PROCEDURES OR SUBSEQUENT VERSIONS THEREOF (“JAMS RULES”). THE JAMS RULES FOR SELECTION OF AN ARBITRATOR SHALL BE FOLLOWED, EXCEPT THAT THE ARBITRATOR SHALL BE EXPERIENCED AND LICENSED TO PRACTICE LAW IN TEXAS. ALL PROCEEDINGS BROUGHT PURSUANT TO THIS PARAGRAPH WILL BE CONDUCTED IN COLLIN COUNTY, TEXAS. THE REMEDY FOR ANY CLAIM SHALL BE LIMITED TO ACTUAL, OUT-OF-POCKET DAMAGES, AND IN NO EVENT SHALL ANY PARTY BE ENTITLED TO RECOVER PUNITIVE, EXEMPLARY, CONSEQUENTIAL, INDIRECT, SPECIAL, OR INCIDENTAL DAMAGES, INCLUDING ATTORNEYS’ FEES OR OTHER SUCH RELATED COSTS OF BRINGING A CLAIM, OR TO RESCIND THIS AGREEMENT OR SEEK INJUNCTIVE OR ANY OTHER EQUITABLE RELIEF. ENTRANTS AGREE THAT ANY AND ALL DISPUTES, CLAIMS AND CAUSES OF ACTION ARISING OUT OF OR CONNECTED WITH THIS PROMOTION SHALL BE RESOLVED INDIVIDUALLY, WITHOUT RESORT TO ANY FORM OF CLASS ACTION.

8. Request for the Name of Winner and/or Official Rules: For the name of the winner, available after the Sweepstakes Period has ended, send a self-addressed stamped envelope, to be received by 2/23/26, to: The 2026 Dr Pepper® Playoffuary Snow Globe Giveaway PO Box 7775 Cumberland, RI 02864. Please note on the left-hand corner of your outer envelope if you are requesting the Names of Winners or Official Rules.

9. Sponsor: Dr Pepper/Seven Up, Inc., USA 6425 Hall of Fame Lane, Frisco, TX 75034

10. Abbreviated Rules:

NO PURCHASE NECESSARY TO ENTER OR WIN. VOID WHERE PROHIBITED. Must be a legal resident of US and DC; 18+ as of the date of entry. The Sweepstakes begins on 1/16/26 at 12:00 p.m. ET and ends on 1/20/26 at 11:59 p.m. ET. To enter you must comment with the appropriate hashtag (#PLAYOFFUARYSWEEPSTAKES) and tag a friend in response to the @Drpepper Instagram or TikTok post about the sweepstakes. There is a limit of one (1) entry per person per sweepstakes period regardless of entry platform. For Official Rules, visit: https://kdppromotions.com/snowglobe

Sponsor: Dr Pepper/Seven Up, Inc., USA 6425 Hall of Fame Lane, Frisco, TX 75034

Shorter Version:

NoPurNec. 18+ Ends 1/13/26 11:59pm ET. Rules: https://kdppromotions.com/snowglobe